10 Ways to Improve Your Glassdoor Ranking and Why It Matters

Before a recruiter makes the first call, your employer brand is already speaking for you. Today’s job seekers have access to more information than ever. Whether it’s competitive salary bands, work culture ranking or turnover, Candidates are savvy consumers and job hunters:

• 86% research company reviews and ratings before applying.
• 70% say a negative Glassdoor rating would make them reconsider a job offer.
• Over half would refuse a role at a company with a poor reputation, even with a pay increase.

In other words, your best candidates are forming opinions long before you meet them, and it may not be based on your company’s best day.

At Agilus, we see this every day across industries and skill sets. Reputation matters, and if employer review sites re not on your radar – we can help.

10 Ways to Improve Your Glassdoor Ranking

1. Don’t Go Silent on Feedback
   Acknowledge reviews and respond with professionalism. Even a short note signals leadership is listening.
2. Ask for Reviews at the Right Moments
   Encourage feedback after milestones like project completions, promotions, or anniversaries.
3. Coach Leaders to Show Up
   Reviews often reflect feelings toward managers. Equip leaders to positively influence employee sentiment.
4. Normalize Feedback
   Celebrate, action, and discuss feedback both internally and externally so employees feel their voice matters.
5. Improve the Exit and Close the Loop
   Use exit interviews to capture honest insights, and let employees know how you acted on their feedback.
6. Keep Your Profile Current
   Outdated or empty Glassdoor profiles discourage candidates. Highlight values, awards, DEI, and culture wins.
7. Share Wins Internally First
   Recognize departments for positive mentions and encourage proud employees to share milestones.
8. How You Respond Matters More Than What’s Said
   Negative reviews happen. What defines your brand is how you respond.
9. Scan Beyond Glassdoor
   Candidates cross-check on Indeed, Reddit, and even TikTok. Consistency matters.
10. Partner With Us
    Agilus recruiters hear what candidates won’t write online. We help employers strengthen reputation, coach leaders, and turn hesitations into hires

Why Employers Should Care

As Devin Cameron, VP Delivery at Agilus, puts it:

“Reputation is a competitive advantage. The best candidates are selective, and the story your brand tells online often makes the difference between an acceptance and a decline.”

Job Seekers are more discerning than ever, and employer review sites are an important part of their due diligence – especially passive candidates who weren’t looking to make move. By investing in these small but meaningful practices, you can turn your reputation into your strongest recruitment tool.

Download the full handout: 10 Ways to Improve Your Glassdoor Ranking

About Agilus Work Solutions

Agilus is a Canadian-owned, full-service recruitment firm with 50 years of experience, an ISO®-certified hiring process, and a deep talent network. We connect employers with specialized talent in engineering, technology, life sciences, office professional roles, public sector, and light industrial staffing—delivering the expertise you need to fuel productivity, innovation, and growth.

At Agilus, we are experts in specialized talent, built for how you work. Let’s shape your employer brand so it attracts the candidates you want most. Follow us on LinkedIn or contact us now.